Gujarat, India Speaking in: It has 60 sales offices spread all over the country, more than 10, wholesale dealers and more than 10,00, retailers, all of whom contribute to the making AMUL The Taste of India.
Amul in the past years was known for creating white revolution in India and now it has made India the largest producer of milk and milk products all across the world.
The credit goes to Dr. Verghese Kurien, founder-chairman of the GCMMF who brought White revolution to the country and served the country for more than 30 years and made Amul a great success. One of a local leader Tribhuvandas Patel got imprisoned many a times during the freedom struggle.
Later he along with his supporters in started a dairy co-operative in Anand. Soon after in independent India, Verghese Kurien, a 28 year old Mechanical Engineer from Kerala, joined the dairy office in Anant in Amul marketing one then knew that Dr.
Kurien would never leave Anand and make it the milk capital of India. The early stage Amul started the business with milk as its starting product which is still their most demanding product.
But with changing time and changing demand, Amul added more items to its product list. Currently Amul manufactures milk, milk powder, sweets, ghee, butter, cheese and many other widely used dairy items. Amul is the oldest dairy brand in the country and has become a household name in India.
The brand led the Indian dairy industry and ranked India number 1 on the global level. As the increasing population needs more dairy products, Amul and some other giants in the dairy industry like Verka, Sudha, Paras, Mother Dairy are fulfilling the daily needs of the people.
Marketing Strategy Amul always tried to provide their products at the best price. Its presence in every nook and corner has made it approachable in each house.
They have not invested too much on Television advertisements. Rather they now prefer to use social media for their promotion and increase their presence. The brand actively uses two major social media platforms Facebook and Twitter. Recently it has used great graphics and videos for the Rio Olympics Amul on Facebook Amul on Facebook has been able to attract more than 1.
Earlier they used banners, posters to promote their brand but with the social media coming in action, they leveraged it to their business and utilized it effectively. The whole business promotion revolves around the butter girl to create content which centered about the latest happenings.
It presents the post in a very different way to attract the users and create buzz among the youth. It also hosts various competitions on Facebook. Amul on Twitter However the content on twitter remains same as on their Facebook page, they have managed to get a huge twitter follower of The brand has become able to surpass many namely Indian brands.
Amul never leaves an occasion without tweeting with great interacting graphics and content. The brand has always accepted the feedback from the customers and never left their customers with an unpleasant experience. They take their customers voice seriously and have accepted their mistakes on this social platform whenever required.
This has made their presence on Twitter more reliable and respectable. Results Achieved Without stepping in the hardcore marketing, Amul has made its way of success.Market Analysis and Sales Development of Amul Milk Marketing Project Topics, MBA Base Paper, Advertising Thesis Ideas, Dissertation, Synopsis, Abstract, Report, Full PDF, Working details for Marketing Management MBA, Diploma in Business, BTech, BE, MTech and MSc College Students for the year Amul has justified its undisputed leadership in food business by creating Amul outlets and Amul parlours in India.
It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to farmers and also provides quality products which are good value for money.
Gujarat Cooperative Milk Marketing Federation (GCMMF), the food product marketing company that owns milk brand Amul, offers a franchise business opportunity at a starting investment of Rs 2 lakh. For example, shareholders of Amul’s parent company, Gujarat Cooperative Milk Marketing Federation, are largely farmers, who are part of smaller co-operatives that supply milk to the company.
This means Amul has access to the largest set of farmers who feel like stakeholders in the business. Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat.
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