Naukri business model

About AmbitionBox a part of Naukri.

Naukri business model

Sanjeev Bikhchandani in March The Company has its headquarter in Noida with employee strength of approximatelyoperating through 56 offices in 42 cities across India and overseas. The company first started providing salary review reports. These reports consisted of data from various categories of professions like engineering and management.

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Further these reports were sold to various companies as per their requirement. Now the company is a fully fledged online recruitment portal and it receives around 3, unique visitors and 28, page views per day hailing a Google page rank of 6 out of Sanjeev was employed with HMM, he worked in an office premises which was not as luxurious as we have in our present working environment.

Naukri business model

He used to sit in a hall with his peers and what he noticed is that whenever a Business India magazine comes to his office all were busy in reading it from start to end. In the magazine, there were appointment ads which everyone was keen to know and discuss about, but no one was ready to switch it because everyone was satisfied with the perks and Compensation Company was offering.

By this entire day to day scenario he analyzed the market and figured out that whatever job opportunities are published they are just the tip of the iceberg.

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He understood the market potential that was below the surface, highly fragmented and scattered between HR departments and consultant. He came to the conclusion after all market research that this can be a powerful product and one can make good amount of money.

So not just he kept his idea on a piece of paper, but also implemented it and you can see where it stands today. Journey and Growth of Naukri.

Soon after its launch in AprilNaukri. Then in Octoberthey sent out a letter to 3, companies about Naukri. Soon, from INR 2. It obtained some venture capital funding in the year and has been earning profits since From an initial beginning as a job listing web page to a full-fledged online recruitment company that has a database of more than 2.

Business and Revenue Model Naukri. The services offered to the companies are like resume database excess, vacancy listing, email marketing, SMS marketing, etc. Major part of the company revenue is generated through this channel.

Marketing Strategy of Naukri. As it is not possible to see the shore of the sea in the same way their target market is not having any boundaries.

Organic means from where the traffic is coming naturally that is SEO, while inorganic means the traffic is coming from the paid form. Hari Sadu and the second was to promote the Naukri app. The internal factors which affect the company growth are Strength and weakness while external factor which affects the organization growth is an opportunity and a threat.

The analysis of each factor which is for and against the organization growth is as follows: It is still paying off till date with naukri having the best brand recall in terms of job portals.

While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. · The model worked, and while VCs began calling, Bikhchandani turned them down, till in , JobsAhead launched and advertised in the Sharjah cricket tournament with an ad budget greater than Naukri's Recruitment Classifieds & Related Services.

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This is the company's flagship brand and India's largest online job website. Its business model depends on job listings and employer branding or visibility advertisements, on the one hand, and résumé database access, on the Dec 05,  · - The Business Model - June 17th, Naukri is an exclusive Indian careers website on the internet.

It is a forum where employers, placement agencies and job seekers can exchange information, quickly, effectively and . Naukri is an INR billion brand now and clearly 70% of our revenues and % of profit come from Naukri.

Business and Revenue Model business model is divided into two parts: . The business model of both Linkedin and Naukri is almost same. On LinkedIn also recruiters need to subscribe a premium service to post a job and candidates with the premium profile will get more visibility and ultimately the early job.

· ‎The Job search app is now updated with new improved job search features. Get timely job recommendations notifications of new & relevant jobs. Search, view and apply to jobs on the go with this job search app.

Naukri job search app has an exciting and easy to use

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