Share via Email Writing blogs which add value to your consumers can increase your conversion rates and establish you as an authority in the industry. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets.
Schmidt This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even if it is not required, most lawyers start thinking about their goals as the new year approaches. I am a big believer in writing down your plan.
A lot of lawyers will tell me they have plans … but those plans are simply ideas in their heads. These are more aspirational and usually unlikely to be achieved in a year.
A lot of lawyers set broad goals but those can be difficult to accomplish without more specificity. So your plan also needs objectives. An objective typically is something that can be accomplished in a year and is measurable.
Examples of objectives to match up with the goals above include: Then, you will need to identify specific strategies and activities to accomplish your objectives. Invite them to lunch to discuss our practices and referral opportunities.
Acting, rather than reacting. A business development plan should help you focus on the activities that will be the best uses of your limited time and resources.
Sure, at the end of the year, you may look back and say you wrote some articles or gave some speeches, but were they things you chose to do or things you did because someone asked? You only have so much time, so use it wisely. After that litigation matter settles, you feel the need to start calling people or accepting invitations for lunch or coffee.
But are you spending time with the right people? In your plan, you should identify the people who it makes the most sense to build relationships with, so your actions will be more intentional.
Identifying and promoting your distinctive competence. Your plan should identify the area or niches you want to have people associate with your practice.
Then your activities, from internal efforts e. Tying your actions back to goals.Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer.
Take on any writing project with gusto.
Learn more about books and courses. For bloggers – writing your blog business plan will help you create that vision, direction and strategic transition from blog to successful business. For people already in a business – Focusing on a blog will help you drive a juicy traffic and get more leads and customers.
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text.
Cut the fat Don’t “use three words when one would do,” says Blackburn. Read your writing through critical eyes, and make sure that each word works toward your larger point. Now that you understand why you need a business plan and you've spent some time doing your homework gathering the information you need to create one, it's time to roll up your sleeves and get.
A Los Angeles Business journal article explained that billions of dollars are lost due to insufficient writing skills among business people. It happens, for example, when a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone.